The lead management feature includes templates, workflows, and scheduled messages that can help to streamline communication and improve efficiency. By using these tools, you can more easily manage and respond to inquiries, requests, and other communications from residents, helping to maintain positive relationships and build trust. The lead management feature can also help to ensure that important information is conveyed consistently and effectively, helping to reduce confusion or misunderstandings. Overall, the lead management feature can be a valuable tool for improving communication and building strong relationships with residents.